Tweets for the Past Week

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30 Jan 2010, 2:36pm
Posts
by Danielle Morrill

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Launching a New Blog: ConstraintMarketing.com

While I love my DanielleMorrill.com blog, it is pretty much a smattering of random things I am thinking about and pieces of my personal life.  And don’t worry, I won’t stop writing here, but I am looking forward to creating a more structured home for all my ideas about how marketing can be done effectively at startups.

Lately, I’ve been following along more closely with Eric Ries, Steve Blank and others who are talking about Lean Startup.  I think it is really cool that “lean” has finally made it down from the ivory tower of Six Sigma to the nerf gun wielding floppy haired startup kids.  And with the state of the economy, it couldn’t come at a better time.

How I Came To Love Lean

When I was 15, I started  working for my Dad’s newly formed financial consulting company (he’s blogging now, woo!).  After two failed startups that had attempted to marry technology and the finance/healthcare benefits industry he was ready to strike out on his own, and I served as his tech-support/office-manager/generalist.  It was my sophomore year of high school, and the first year I really got to know my road-warrior of a father.  As consult, the business was basically a one-man-show so I began to set up processes that would help things like reporting to scale as we took on more customers.  The first business book I ever took down from his shelf was The Goal by Eliyahu M. Goldratt and Jeff Cox, and it was the seminal work that brought the concept of lean manufacturing to the average businessman when it was published in 1984.

I was fascinated by the “Theory of Constraints” – the idea that you have to run your business in a way that is appropriate to your constraints.  You have a broken machine, materials shortage, broken supply chain, damaged orders?  Figure out how to restructure your processes to serve your end goals and take the reality of your situation into consideration.

Why “Constraint Marketing” for Startups?

Marketing in the technology world is more than just brand awareness, it’s a core distribution channel for consumer and enterprise products that are sold on the internet.  The new product supply chain isn’t interested in planes, trains, trucks, and boats.  Instead it is interested in channels like display advertising, social media, webinars, and ultimately a call-to-action that leads to conversion.

So what if we applied the rules of lean manufacturing and supply chain to startup marketing?  What would happen, what can we learn, and would be more effective marketers?  I can’t begin to tell you how many times I’ve heard marketers derided for not being cost conscious enough, or efficient enough – and in that way I think I have a lot in common with a plant manager at a factory.

I think my experiences working in logistics (Expeditors International) as well as on-site for highly productive lean manufacturing factory concerns such as a Genie Industries and distributors like Zumiez were some of the most fascinating and formative experiences of my life.  In the same way I am marrying the old and the new in telecommunications with Twilio, let me marry the old and new wisdom of product distribution for online products.  We’ll see where this goes… I’m looking forward to feedback.

Stay tuned, http://www.constraintmarketing.com will be live soon

Tweets for the Past Week

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24 Jan 2010, 2:47pm
Travel Video
by Danielle Morrill

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Ignite WordCamp Boston Videos

Want to watch one of the super-fast presentations, or weren’t able to make it last night?  Never fear, Flipcam HD to the rescue!  These are also on YouTube for your embedding pleasure.

Getting the Moneyshot: Making Screencasts without Going Insane – by Danielle Morrill (me!)

You Beta’ Test Your Plugins – by Michael Erlewine

Turning Wordpress Into a Social Media Monitoring Dashboard – by Kevin Palmer

Yo Dawg I Heard You Like Publishing Platforms – by Eric Buth

more coming soon, they are still uploading on the airport wifi…

22 Jan 2010, 3:14pm
Travel
by Danielle Morrill

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Wordcamp Boston is Tomorrow!

Wow, this morning I woke up and I’d slept with the balcony door open in 80-degree weather in Miami Beach and now I’m in Boston, and there’s snow on the ground!  The joys of air travel, it’s just amazing.  ITEXPO was a good show, and I’m very happy with the launch of the 1st StartupCamp Telephony, where my company was the premier sponsor and two of our customers presented their startups – I’ll recap on all that soon.

Outside my hotel room

I haven’t been to Boston in almost 6 years, and it’s so cool to be right here next to all the geeky goodness of the MIT campus, Akamai, etc.  In fact, I’m checking on Gary’s Guide and Plancast right now to see if there are any tech/entrepreneur type events scheduled for tonight.  It would be fun to meet new people – I don’t know very many folks in this town at all.

Wordpress Boston Tomororw

Tomorrow it’s all about Wordpress.  We’ve got a Twilio Wordpress plugin that I’ll be showing off, and then I’m speaking about screencasting at Ignite in the evening (right after the closing keynote).  I’m 2nd up, so I need to go watch some YouTube videos of previous presentations and do quite a bit of practicing to get the timing right.

I’m not in love with my slides (quite a rush job) but I think I can compensate for them with great spoken content.  I’ve also been considering making a screencast on how to make screencasts – that way people can see how the entire process works if they like the talk.  If you like this idea, or think it would be useful, please drop a note in the comments.

I’m sure there will be some video footage of the event coming from your’s truly soon.  See many of you tomorrow!  You can follow along with what’s going on using the #wcbos hashtag on Twitter search.

 
  
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