Social Shopping Site Wanelo Launches New Vertical For Men, Rises to #7 in Lifestyle Apps

Update: It’s a bit unclear whether this is a new vertical or simply an easier way to see men’s products that have actually been in Wanelo all along. The Wanelo blog has a series called Manelo Monday’s featuring menswear-focused users which indicates they’ve been around longer than we thought. We have reached out to Wanelo for comment.

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CEO Deena Varshavskaya announced today that Wanelo has rolled out their popular “shopping entertainment” service, which was previously gear towards hip Pinterest-loving women, for men as well.

The service curates the best shopping from popular sites like Pinterest, but ensures you can buy everything you find – a common frustration for otherwise satisfied Pinterest users.

The Wanelo Shopping iPhone has quickly risen in the Lifestyle category, and currently holds the #7 spot in the category as well as the #93 spot for free apps overall according to AppData.com. The company also made headlines last week for raising their Series A at a $100M+ valuation.

Check out Wanelo for men

We have reached out to Wanelo for comment and will update when we hear back.