Don’t Break the Chain

Before I decided to take Referly full time it was just a side project for a couple years. For New Year’s 2012 I set a personal goal to code every day (my job at the time was head of marketing for a developer company), and in early February of this year I decided to get serious with a “don’t break the chain” mindset. Referly was the project I decided to rebuild from the ground up and 6 weeks into my routine I let Jeff know I would be leaving so…

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Startup Metrics to Obsess Over

I obsess over my startup’s metrics. I constantly have Google Analytics realtime running in my browser to monitor traffic on Referly, and throughout the day I check it to see how many people are concurrently visiting our website (scroll to bottom to watch video on how to use this tool). I can see how many are new and how many are returning, where they came from and which parts of the site their are viewing, all within a glance. The psychology of this quick data dump into my brain is…

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500 Details: The Process of Mentoring Startups

This morning I posted a link on Twitter & Facebook to How I Mentor Startups & Entrepreneurs.  After it went out, I realized it doesn’t tell the full story.  Where are the details of how this whole thing works.  I knew I’d written it down at some point, so I dug up this email I wrote to the 500 Startups list.  New personal rule: emails longer than 4 paragraphs might need to be blog posts.  Enjoy! ——— As a mentor who has gotten involved in ~12 companies and ended up writing checks…

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