I believe in keeping up a very active reading schedule, and I try to complete at least one book a week in addition to consuming hundreds of articles, essays, and blog posts.  I’m a fan of focusing on reading books and long form writing like Paul Graham’s essays or the 7+ page articles in The Atlantic, Vanity Fair, The New Yorker, and The Economist because they are more substantive.  They’re high fiber reading compared to a lot of the fluff online.  You’ll also find a write in a longer format.

After joining the tech industry, about 5 years ago, I had to make a special effort to read things that are substantive, that demand my whole attention, that make me think, that transport me.

I think reading the things on this list have significantly changed my world view.  I could gush about each one for an hour… but instead you can try them for yourself.

What I’m Reading Right Now

I tend to read several books at once – I’m convinced that it helps me make better connections between various ideas.  I love it and I have been reading this way since I was in my early teens.  Here are the books that are currently active in my Amazon Kindle reader, as well as some from my bedside table.

Hedy’s Folly: The Life and Breakthrough Inventions of Hedy Lamarr, the Most Beautiful Woman in the World – by Richard Rhodes

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist – by Brad Feld, Jason Mendelson, and Dick Costolo

Steve Jobs – by Walter Isaacson

Madame Bovary – Gustave Flaubert

All of Paul Graham’s essays – he’s the guy who started YCombinator, and he writes about all sorts of things related to startups in long form essays



You know, those things you read on your Kindle or iPad

Marketing Strategy

The Pyramid Principle: Logic in Thinking and Writing – by Barbara Minto

The Marketing Playbook – by John Zagula

Made to Stick: Why Some Ideas Survive and Others Die – by Chip Heath & Dan Heath

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant – by


Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization – by John King & Halee Fischer-Wright

The Future of Management – by Gary Hamel

Business Processes & Efficiency

The Goal: A Process of Ongoing Improvement – by Eliyahu M. Goldratt

Flow: The Psychology of Optimal Experience – by Mihaly Csikszentmihalyi

The Myth of the Paperless Office – by Abigail J. Sellen

Specific to Startups

Do What You Love, the Money Will Follow: Discovering Your Right Livelihood – by Marsha Sinetar (this one is particularly special to me because I read it for the first time when I was 12 and my Dad was reading it while on his 2nd startup)

Growing Pains: Transitioning from an Entrepreneurship to a Professional Managed Firm – by Eric G. Flamholtz

Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products & Services – by Guy Kawasaki

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything – by Guy Kawasaki

The Entrepreneur’s Guide to Customer Development – by Brant Cooper and Patrick Vlaskovits

The Four Steps to the Epiphany: Successful Strategies for Products That Win – by Steve Blank

Shipping Industry

The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger – by Marc Levinson

Biographies & Historical

Thomas A. Edison, Benefactor of Mankind; the Romantic Life Story of the World’s Greatest Inventor – by Francis Trevelyan Miller


Ender’s Game – by Orson Scott Card

Wizard’s First Rule (1st book in the Sword of Truth series) – by Terry Goodkind

Atlas Shrugged – by Ayn Rand

Pride & Prejudice – by Jane Austen

The Power of One – by Bryce Courtnay


Entrepreneur Blogs

Keeping track of people who make, say, and do interesting things in the tech world

Anil Dash – New York based, writes about the intersection of tech and culture

Eric Ries – former CTO of IMVU, brought the lean methodology to startups and created a movement

John Britton – New York hacker at large, working on P2PU University & Mozilla Foundation

Leah Culver – founder of Convore, creator of Hurl.it, and other cool stuff

Marcelo Calbucci – Seattle-based cofounder of EveryMove, sold Seattle 2.0 to Geekwire in 2011

Naval Ravikant – AngelList and VentureHacks cofounder, angel investor, advisor to several companies

Poornima Vijayashanker – founder of BizeeBee, previously first engineer at Mint.com


Startup News & Community

Keep up with the latest startup news around the world

The Usual Suspects: TechCrunchReadWriteWebMashableVenture Beat,

The Kernel – magazine started by Milo Yiannopolis to take an inside look at the U.K. startup scene

Arctic Startup – startup news from Finland, Denmark, Estonia, Iceland, Latvia, Lithuania, Norway, Russia and Sweden

The Rude Baguette – funny and irreverent French tech blog written in English


Great Articles

Single pieces of writing that should never be forgotten

How To Get PR For Your Startup: Fire Your PR Company by Jason Calacanis


Venture Capitalists

Discuss how they think, what kinds of deals are compelling, trends in the market, hot new companies, deal terms, etc.

A VC – Fred Wilson, Union Square Ventures

Both Sides of the Table – Mark Suster, GRP Partners

Continuations – Albert Wenger, Union Square Ventures

Ben’s Blog – Ben Horowitz, Andreessen Horowitz

Essays – Paul Graham, Y-Combinator

PMarca Blog – Marc Andreessen, Andreessen Horowitz

Scott Weiss – Andreesen Horowitz

Master of 500 Hats – Dave McClure, 500 Startups

Redeye VC – Josh Kopelman, First Round Capital

What is Left – Chris Sacca, Lowercase Capital

True Ventures Blog

Venture Hacks – Babak Nivi & Naval Ravikant


Marketing Blogs (new section, work in progress)

Marketing bloggers who are legit, helpful, and interesting

Market by Numbers – Brant Cooper