Comments on: Did I Just See the Future of Advertising?

By: Ibrahim

Ibrahim — Mon, 25 Mar 2013 07:54:41 +0000

Now is that a good thing? The user never gets on your page. they stay on google.

By: Luke

Luke — Sat, 23 Mar 2013 16:56:00 +0000

It’s been a feature for some time.

It’s not actually that effective for conversions.

You also have to trade off that or secondary links (you can’t have both)

For my flash sales business it’s not been a great tool. Much more effective to get them to our site and convert from there.

By: Ken

Ken — Sat, 23 Mar 2013 08:04:18 +0000

The biggest question for me (having been an advertiser) is whether I actually get the user’s email address or whether I have to send all updates to the newly subscribed user through some Google service (the way that people who “subscribe” to you on FeedBurner are only reachable by you via FeedBurner and not directly).

By: Tarun

Tarun — Fri, 22 Mar 2013 21:32:17 +0000

The feature is definitely very interesting.. one of those – wow this is really good, why weren’t people doing this earlier?. But, online ads are amongst the least trusted sources of information (Nielsen survey 2012) and this alone may not be the saviour 🙂

By: jack dempsey

jack dempsey — Fri, 22 Mar 2013 07:21:53 +0000

I can’t imagine actually dropping my info in there, especially that early. Will be interesting to see how it converts.

You can imagine the next step where if you’re logged into your gmail account, it’s just a ‘click to sign up’, no typing needed. I can picture people more frequently giving info out that way (no typing, less realization your email is further getting spread on the net).