While we could make some graphs look good in the short-term, the long-term prognosis for a company with our model will turn it into an epic slog where no one wins:
http://www.daniellemorrill.com/2013/03/zombie-startups/
http://www.avc.com/a_vc/2013/03/when-things-dont-work-out.html

Following my passion no matter what is exactly what I am doing, but if you’re looking for the entire story to play out in the length of a blog post you’ll be disappointed. This stuff takes a long time.

Now all of a sudden referly’s core business model looks like a bad idea and you want to pivot to something else.

I’m sorry but, you are a very wrong example of an entrepreneur. A true entrepreneur will follow his/her passion no matter what, but it seems to me that your definition of passion is so horrible that you can change/focus your passion onto something else as you please. How do you expect your customers to trust you if you are going to be so confused and unpredictable yourself?

Please do us all a favor and stop calling yourself an entrepreneur. It means something else entirely, of which you aren’t even close to 1%.