Comments on: The $3B+ Exit Tumblr Could Have Had https://www.daniellemorrill.com/2013/05/the-3b-exit-tumblr-could-have-had/ I can see the future, because I live in it today. Tue, 09 Feb 2016 21:20:00 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Pawan https://www.daniellemorrill.com/2013/05/the-3b-exit-tumblr-could-have-had/comment-page-1/#comment-25612 Tue, 09 Feb 2016 21:20:00 +0000 http://www.daniellemorrill.com/?p=6018#comment-25612 Burn rate is very important

]]> By: stratÄ“chery by Ben Thompson | The Week in Review – May 19-25, 2013 https://www.daniellemorrill.com/2013/05/the-3b-exit-tumblr-could-have-had/comment-page-1/#comment-14839 Sun, 26 May 2013 07:02:34 +0000 http://www.daniellemorrill.com/?p=6018#comment-14839 […] $3B+ exit Tumblr could have had — link — Danielle Morrill argues that Tumblr had a viable business model, but just ran out of […]

]]> By: stratÄ“chery by Ben Thompson | Yahoo, Tumblr, and the signal-to-ads cycle https://www.daniellemorrill.com/2013/05/the-3b-exit-tumblr-could-have-had/comment-page-1/#comment-14414 Wed, 22 May 2013 16:51:18 +0000 http://www.daniellemorrill.com/?p=6018#comment-14414 […] nascent radar advertising already has 120 million daily impressions, but they are having trouble filling it, and they haven’t even touched display […]

]]> By: Yahoo and Tumblr – Avoiding Commoditization by Association : Enterprise Irregulars https://www.daniellemorrill.com/2013/05/the-3b-exit-tumblr-could-have-had/comment-page-1/#comment-14381 Wed, 22 May 2013 10:59:01 +0000 http://www.daniellemorrill.com/?p=6018#comment-14381 s exit is about 30% of what it might have been (they failed to demonstrate that they could monetize on a timeline that would suit their investors/we...), why the value isn’t in their technology, but rather the networks’ function as a “vector for [...]]]> […] has been varied and thoughtful: why Tumblr’s exit is about 30% of what it might have been (they failed to demonstrate that they could monetize on a timeline that would suit their investors/we…), why the value isn’t in their technology, but rather the networks’ function as a “vector for […]

]]> By: William Mougayar https://www.daniellemorrill.com/2013/05/the-3b-exit-tumblr-could-have-had/comment-page-1/#comment-14361 Wed, 22 May 2013 04:23:22 +0000 http://www.daniellemorrill.com/?p=6018#comment-14361 Danielle, I pretty much agree with your insightful analysis. I am puzzled as to how Tumblr was allowed to not get serious about their revenues for so long. With 105 million blogs, 300 million visitors, billions of impressions, etc. – these are killer stats.

Maybe sometimes a startup can only go so far, then you have to bring some adults to take it further.

]]> By: There’s Not Much Tumblr Advertising for Yahoo to Screw Up – Mashable | jobpro.eu https://www.daniellemorrill.com/2013/05/the-3b-exit-tumblr-could-have-had/comment-page-1/#comment-14267 Tue, 21 May 2013 08:09:59 +0000 http://www.daniellemorrill.com/?p=6018#comment-14267 […] million on ads this year, the company was on track to make just $15 million this year, according to Referly CEO Danielle Morrill. To put that in perspective, consider that Facebook reported revenues of more than $5 billion in […]

]]> By: There’s Not Much Tumblr Advertising for Yahoo to Screw Up – Mashable | 1freelancers.com https://www.daniellemorrill.com/2013/05/the-3b-exit-tumblr-could-have-had/comment-page-1/#comment-14263 Tue, 21 May 2013 07:59:44 +0000 http://www.daniellemorrill.com/?p=6018#comment-14263 […] million on ads this year, the company was on track to make just $15 million this year, according to Referly CEO Danielle Morrill. To put that in perspective, consider that Facebook reported revenues of more than $5 billion in […]

]]> By: There’s Not Much Tumblr Advertising for Yahoo to Screw Up – Mashable | urlx.cz https://www.daniellemorrill.com/2013/05/the-3b-exit-tumblr-could-have-had/comment-page-1/#comment-14259 Tue, 21 May 2013 07:25:55 +0000 http://www.daniellemorrill.com/?p=6018#comment-14259 […] million on ads this year, the company was on track to make just $15 million this year, according to Referly CEO Danielle Morrill. To put that in perspective, consider that Facebook reported revenues of more than $5 billion in […]

]]> By: Why Tumblr’s Sale is Worrisome for Native Advertising | okayindex.com https://www.daniellemorrill.com/2013/05/the-3b-exit-tumblr-could-have-had/comment-page-1/#comment-14256 Tue, 21 May 2013 07:10:23 +0000 http://www.daniellemorrill.com/?p=6018#comment-14256 s struggles to monetize native ads should be worrisome because Tumblr is in one of the best positions to profit from them. The company has it all: an engaged community, a beautiful interface and all important scale. Many advertisers have done a heck of a job on the platform too — building blog posts and then promoting them via Tumblr’s Radar and Spotlight — making it even more puzzling that Tumblr could not figure it out. In fact, an industry executive claiming sources inside the company predicted that Tumblr is only selling 1-4% of its available inventory. [...]]]> […] Tumblr’s struggles to monetize native ads should be worrisome because Tumblr is in one of the best positions to profit from them. The company has it all: an engaged community, a beautiful interface and all important scale. Many advertisers have done a heck of a job on the platform too — building blog posts and then promoting them via Tumblr’s Radar and Spotlight — making it even more puzzling that Tumblr could not figure it out. In fact, an industry executive claiming sources inside the company predicted that Tumblr is only selling 1-4% of its available inventory. […]

]]> By: Sorry, NYC, Tumblr selling to Yahoo was not the "win" we needed - The NYC Info News 24-hours in New York City, delivering breaking news and features about the five boroughs. - The Nyc Info https://www.daniellemorrill.com/2013/05/the-3b-exit-tumblr-could-have-had/comment-page-1/#comment-14249 Tue, 21 May 2013 03:56:46 +0000 http://www.daniellemorrill.com/?p=6018#comment-14249 […] on track to earn $100 million this year by the rosiest estimates. Others say that figure will likely be flat, with Tumblr only pulling $15 million in revenue this year. Not great for a company valued at $800 […]

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