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	Comments on: Embracing the Incrementality Mentality	</title>
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	<link>https://www.daniellemorrill.com/2013/08/embracing-the-incrementality-mentality/</link>
	<description>I can see the future, because I live in it today.</description>
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		<title>
		By: Tommy		</title>
		<link>https://www.daniellemorrill.com/2013/08/embracing-the-incrementality-mentality/comment-page-1/#comment-25557</link>

		<dc:creator><![CDATA[Tommy]]></dc:creator>
		<pubDate>Wed, 07 Oct 2015 03:31:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.daniellemorrill.com/?p=6514#comment-25557</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://www.daniellemorrill.com/2013/08/embracing-the-incrementality-mentality/comment-page-1/#comment-18144&quot;&gt;Frans Ekman&lt;/a&gt;.

You should be a public company or clearly failing. 


The exceptions are mid-sized companies whose original opportunity turned out to just be smaller than they thought but have a lot of penetration in the market OR companies whose original concept was predicated on penetrating their market with a low margin product and making money with a high margin product to those same customers and can&#039;t survive without it.]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://www.daniellemorrill.com/2013/08/embracing-the-incrementality-mentality/comment-page-1/#comment-18144">Frans Ekman</a>.</p>
<p>You should be a public company or clearly failing. </p>
<p>The exceptions are mid-sized companies whose original opportunity turned out to just be smaller than they thought but have a lot of penetration in the market OR companies whose original concept was predicated on penetrating their market with a low margin product and making money with a high margin product to those same customers and can&#8217;t survive without it.</p>
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		<title>
		By: Danielle Morrill		</title>
		<link>https://www.daniellemorrill.com/2013/08/embracing-the-incrementality-mentality/comment-page-1/#comment-18856</link>

		<dc:creator><![CDATA[Danielle Morrill]]></dc:creator>
		<pubDate>Thu, 10 Oct 2013 01:46:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.daniellemorrill.com/?p=6514#comment-18856</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://www.daniellemorrill.com/2013/08/embracing-the-incrementality-mentality/comment-page-1/#comment-18514&quot;&gt;Alex&lt;/a&gt;.

Thanks Alex, and congrats on finding your product market fit!]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://www.daniellemorrill.com/2013/08/embracing-the-incrementality-mentality/comment-page-1/#comment-18514">Alex</a>.</p>
<p>Thanks Alex, and congrats on finding your product market fit!</p>
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		<title>
		By: Focus &#124; Danielle Morrill		</title>
		<link>https://www.daniellemorrill.com/2013/08/embracing-the-incrementality-mentality/comment-page-1/#comment-18841</link>

		<dc:creator><![CDATA[Focus &#124; Danielle Morrill]]></dc:creator>
		<pubDate>Wed, 09 Oct 2013 02:28:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.daniellemorrill.com/?p=6514#comment-18841</guid>

					<description><![CDATA[[...] Wow. My last post was in August. [...]]]></description>
			<content:encoded><![CDATA[<p>[&#8230;] Wow. My last post was in August. [&#8230;]</p>
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		<title>
		By: Laura Hamilton		</title>
		<link>https://www.daniellemorrill.com/2013/08/embracing-the-incrementality-mentality/comment-page-1/#comment-18640</link>

		<dc:creator><![CDATA[Laura Hamilton]]></dc:creator>
		<pubDate>Fri, 20 Sep 2013 23:05:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.daniellemorrill.com/?p=6514#comment-18640</guid>

					<description><![CDATA[Great article, Danielle. You hit the nail on the head.

At the end of the day, startup founders need discipline and laser focus.]]></description>
			<content:encoded><![CDATA[<p>Great article, Danielle. You hit the nail on the head.</p>
<p>At the end of the day, startup founders need discipline and laser focus.</p>
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		<title>
		By: Alex		</title>
		<link>https://www.daniellemorrill.com/2013/08/embracing-the-incrementality-mentality/comment-page-1/#comment-18514</link>

		<dc:creator><![CDATA[Alex]]></dc:creator>
		<pubDate>Thu, 29 Aug 2013 13:34:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.daniellemorrill.com/?p=6514#comment-18514</guid>

					<description><![CDATA[Great post, Danielle! On my second go around the block, this ranks high on the list of things I wish Iâ€<img src="https://s.w.org/images/core/emoji/15.0.3/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />d known the first time. We just reached product/market fit in the last couple of months, and knowing how tough the road ahead will be is daunting, but when you can measure everything, itâ€<img src="https://s.w.org/images/core/emoji/15.0.3/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />s easier to point to the little wins. Maybe our conversion rate didnâ€<img src="https://s.w.org/images/core/emoji/15.0.3/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />t double this week, but our email click-throughs did, etc... It helps the team stay motivated and focus on each day, instead of trying to predict the future.]]></description>
			<content:encoded><![CDATA[<p>Great post, Danielle! On my second go around the block, this ranks high on the list of things I wish Iâ€™d known the first time. We just reached product/market fit in the last couple of months, and knowing how tough the road ahead will be is daunting, but when you can measure everything, itâ€™s easier to point to the little wins. Maybe our conversion rate didnâ€™t double this week, but our email click-throughs did, etc&#8230; It helps the team stay motivated and focus on each day, instead of trying to predict the future.</p>
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		By: éƒ½åœ¨è¯´ç€ç›®å…‰é•¿è¿œï¼ŒçœŸæ­£åšåˆ°çš„èƒ½æœ‰å‡ ä¸ª - èšåˆé˜…è¯»		</title>
		<link>https://www.daniellemorrill.com/2013/08/embracing-the-incrementality-mentality/comment-page-1/#comment-18286</link>

		<dc:creator><![CDATA[éƒ½åœ¨è¯´ç€ç›®å…‰é•¿è¿œï¼ŒçœŸæ­£åšåˆ°çš„èƒ½æœ‰å‡ ä¸ª - èšåˆé˜…è¯»]]></dc:creator>
		<pubDate>Tue, 13 Aug 2013 08:18:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.daniellemorrill.com/?p=6514#comment-18286</guid>

					<description><![CDATA[[...] Danielle Morrillï¼Œä»–çš„åšå®¢ç­¾åå¾ˆæœ‰æ„æ€ï¼Œä»–å†<img src="https://s.w.org/images/core/emoji/15.0.3/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />é“ï¼šI can see the future, because I live in it [...]]]></description>
			<content:encoded><![CDATA[<p>[&#8230;] Danielle Morrillï¼Œä»–çš„åšå®¢ç­¾åå¾ˆæœ‰æ„æ€ï¼Œä»–å†™é“ï¼šI can see the future, because I live in it [&#8230;]</p>
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		By: éƒ½åœ¨è¯´ç€ç›®å…‰é•¿è¿œï¼ŒçœŸæ­£åšåˆ°çš„èƒ½æœ‰å‡ ä¸ª &#124; ã‚·æœ€æ„›é²åˆ°.!		</title>
		<link>https://www.daniellemorrill.com/2013/08/embracing-the-incrementality-mentality/comment-page-1/#comment-18284</link>

		<dc:creator><![CDATA[éƒ½åœ¨è¯´ç€ç›®å…‰é•¿è¿œï¼ŒçœŸæ­£åšåˆ°çš„èƒ½æœ‰å‡ ä¸ª &#124; ã‚·æœ€æ„›é²åˆ°.!]]></dc:creator>
		<pubDate>Tue, 13 Aug 2013 06:56:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.daniellemorrill.com/?p=6514#comment-18284</guid>

					<description><![CDATA[[...] Danielle Morrillï¼Œä»–çš„åšå®¢ç­¾åå¾ˆæœ‰æ„æ€ï¼Œä»–å†<img src="https://s.w.org/images/core/emoji/15.0.3/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />é“ï¼šI can see the future, because I live in it [...]]]></description>
			<content:encoded><![CDATA[<p>[&#8230;] Danielle Morrillï¼Œä»–çš„åšå®¢ç­¾åå¾ˆæœ‰æ„æ€ï¼Œä»–å†™é“ï¼šI can see the future, because I live in it [&#8230;]</p>
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		<title>
		By: éƒ½åœ¨è¯´ç€ç›®å…‰é•¿è¿œï¼ŒçœŸæ­£åšåˆ°çš„èƒ½æœ‰å‡ ä¸ª &#124; ç‰› X &#8211; Hot Key		</title>
		<link>https://www.daniellemorrill.com/2013/08/embracing-the-incrementality-mentality/comment-page-1/#comment-18283</link>

		<dc:creator><![CDATA[éƒ½åœ¨è¯´ç€ç›®å…‰é•¿è¿œï¼ŒçœŸæ­£åšåˆ°çš„èƒ½æœ‰å‡ ä¸ª &#124; ç‰› X &#8211; Hot Key]]></dc:creator>
		<pubDate>Tue, 13 Aug 2013 06:52:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.daniellemorrill.com/?p=6514#comment-18283</guid>

					<description><![CDATA[[...] Danielle Morrillï¼Œä»–çš„åšå®¢ç­¾åå¾ˆæœ‰æ„æ€ï¼Œä»–å†<img src="https://s.w.org/images/core/emoji/15.0.3/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />é“ï¼šI can see the future, because I live in it [...]]]></description>
			<content:encoded><![CDATA[<p>[&#8230;] Danielle Morrillï¼Œä»–çš„åšå®¢ç­¾åå¾ˆæœ‰æ„æ€ï¼Œä»–å†™é“ï¼šI can see the future, because I live in it [&#8230;]</p>
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		<title>
		By: Reading List: 3.8 â€“ 9.8 &#124; ÐŸÑƒÑ‚ÐµÐ²Ð¾Ð´Ð¸Ñ‚ÐµÐ»ÑŒ Ð¿Ð¾ Ð³Ð°Ð»Ð°ÐºÑ‚Ð¸ÐºÐµ Ð´Ð»Ñ Ð¿Ñ‹Ñ‚Ð»Ð¸Ð²Ñ‹Ñ… ÑÑ‚Ð°Ñ€Ñ‚Ð°Ð¿ÐµÑ€Ð¾Ð²		</title>
		<link>https://www.daniellemorrill.com/2013/08/embracing-the-incrementality-mentality/comment-page-1/#comment-18265</link>

		<dc:creator><![CDATA[Reading List: 3.8 â€“ 9.8 &#124; ÐŸÑƒÑ‚ÐµÐ²Ð¾Ð´Ð¸Ñ‚ÐµÐ»ÑŒ Ð¿Ð¾ Ð³Ð°Ð»Ð°ÐºÑ‚Ð¸ÐºÐµ Ð´Ð»Ñ Ð¿Ñ‹Ñ‚Ð»Ð¸Ð²Ñ‹Ñ… ÑÑ‚Ð°Ñ€Ñ‚Ð°Ð¿ÐµÑ€Ð¾Ð²]]></dc:creator>
		<pubDate>Mon, 12 Aug 2013 04:23:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.daniellemorrill.com/?p=6514#comment-18265</guid>

					<description><![CDATA[[...] Embracing the Incrementality Mentality Danielle Morrill [...]]]></description>
			<content:encoded><![CDATA[<p>[&#8230;] Embracing the Incrementality Mentality Danielle Morrill [&#8230;]</p>
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		<title>
		By: Sergey		</title>
		<link>https://www.daniellemorrill.com/2013/08/embracing-the-incrementality-mentality/comment-page-1/#comment-18166</link>

		<dc:creator><![CDATA[Sergey]]></dc:creator>
		<pubDate>Wed, 07 Aug 2013 06:25:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.daniellemorrill.com/?p=6514#comment-18166</guid>

					<description><![CDATA[Great article Danielle!  

One thing that I question when reading this though is what happened with Refer.ly?  It seems like you didn&#039;t take your own advice!]]></description>
			<content:encoded><![CDATA[<p>Great article Danielle!  </p>
<p>One thing that I question when reading this though is what happened with Refer.ly?  It seems like you didn&#8217;t take your own advice!</p>
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