Categories Posts

Why I Won’t Be Using BetaPunch for User Testing

Alternate Title: How NOT to Do Social Media for Your Startup This morning, I happily tweeted about the service UserTesting.com, which I’ve been using to get brutal but extremely helpful feedback on user experience at Referly. The Twitter account for user testing startup BetaPunch replied (see the full thread of Continue Reading

Categories Posts

2012 Blogging Year in Review & 2013 Goals

For those of you who might be visiting this blog for the first time, welcome. I’m a unpaid blogger (read: not a professional writer) living in San Francisco. I am cofounder and CEO of Referly alongside my husband Kevin. I write about whatever interests me. Usual topics include marketing tactics, Continue Reading