Danielle Morrill

What I’d Like to Stop Doing in 2015

I really do love New Years. Reflecting on life and setting goals to make it better definitely feels like a process worth celebrating, and since my professional life began 10 years ago I’ve really enjoyed spending some of my time off in December preparing for the year ahead. I’d layered in a lot of goals over the years like getting up early, prioritizing self-care (nails, hair, skin etc.), and writing a TON more. This year, I will continue on the journey for self control and my focus will be on stripping away things that aren’t working for me anymore. I’ve chosen three things I will do a lot less of in 2015.


Public Speaking — unless it is in panel or Q&A format. It stresses me out, I don’t think I’m really good at it, and I feel guilty about the amount of time it takes to prepare and write a talk (which usually means I just don’t do it, which brings the stress).

Drinking Alcohol — it’s pretty amazing that I’ve gained 40 pounds since I started running my own company 3 years ago. It’s time to turn this around, and the first thing that has to go is alcohol. Drinking socially, or to cope with stress (e.g. “I need a glass of wine to wind down”) has to be replaced with walks, yoga, reading etc. if I want to get back my normal weight.

Traveling for Business — messing up my sleep schedule for business travel is the biggest productivity and health killer in my life, and often I find that the trips I book aren’t nearly valuable enough to justify it. In 2015 I will spend a lot of time in New York and Boulder, but when I do travel I will go for 1+ week at a time whenever possible, stay in an apartment with a real bed so I can feel like I actually live there, and make sure to set aside some time to actual walk around and enjoy the place I’m visiting.


Obviously my work won’t make it possible for me to completely stop public speaking or business travel, but any activity along those lines will be highly intentional and I will prioritize long term health and happiness over the short-term sparkle of opportunity. I am also hiring people on my team who can share these burdens with me, who will enjoy them and use them to build their own careers.

My online persona makes it sound like I don’t have much of a personal life, and that’s not exactly true — I just am pickier about the personal things I share as my inner life has become more developed. I look forward to sharing the New Year with my husband Kevin, my family and closest friends. In 2015 I’m sure I will travel somewhere warm and exotic, cook tons of amazing food, read a bunch of historical fiction and science fiction novels, finally furnish my roof deck and garden, celebrate as two of my favorite couples tie the knot, find a good reason to pop the bottle of Dom Perignon I’ve been saving, purge even more of my clothes and other clutter, and invent new things I haven’t even thought of yet.

Becoming a better CEO, learning how to work with my new board of directors, adding 50 people to the Mattermark team, continuing on my quest for a sustainable business model for high quality data journalism (I always wanted to be a writer, it just never seemed to pay very well)… these are adventures I’m already in the middle of and they’ll consume most of my creative output in 2015.

For the first time in 3 years I won’t be focused on fundraising! It’s to fully explain how wonderful that is, as my cofounder Andy puts, “for the first time in many years I’m working for a company where I’m confident it can’t go out of business this year”. A-fucking-men to that.

So cheers to 2014, a wonderful year, and onward!

Burn Rates Post & Second Seed Announcement Enter My Top 10 All Time Blog Posts List

This year has been an interesting one for blogging, I’m writing a lot more drafts and publishing far fewer posts. I’ve adopted Medium as my main platform for what I’d consider to be my “professional” writing because the editing tools are superior to WordPress, and the writer’s experience being good leads me to draft more and feel excited to quickly jot down something and trust that the platform will help with distribution. I’ve been blogging lightly for my company but have handed off a lot of our professional brand voice to the talented Nick Frost, and he is hard at work building our community through blogging, email and social channels.


My Top 10 All Time Blog Posts

  1. Is My Startup Burn Rate Normal?
  2. Zombie Startups
  3. Why I Won’t Be Using Betapunch for User Testing
  4. Solve the Problems Your Parents Have
  5. The $3B Exit Tumblr Could Have Had
  6. Mattermark Has Raised $2M in Our Second Seed Round
  7. I Don’t Do That Job Anymore
  8. Don’t Waste a Single Moment
  9. Zombie VCs
  10. The Y Combinator Index

I don’t write with traffic in mind, but I do care about the reach of posts because it helps me understand what matters to my readership and what doesn’t. If I hit a nerve, I can quickly get above 10,000 visitors but for many posts a few thousands visitors is about right. There are things I want to quickly record or comment on. What I have been happy with these past two years is that the pieces I spent the most time on, and were the longest, actually did the best. I hope this means that I am learning to forge a stronger connection between my readers and my personal interests.

I write because it makes me feel more human to share my experiences and get feedback. Not all that feedback is friendly, and I’m not always right, but I always gain new perspective and learn from the community. This is my little corner of the Internet, and the people worldwide who have read, shared, commented, submitted to Hacker News, discussed and digested my writing has now crossed 1 Million people. I’m proud of that, and I look forward to writing for myself and millions more for many years to come.

Tweetstorms, Hashtags, and Why User-Invented “Features” Keep Me Long on Twitter

Full Disclosure: I bought Twitter stock in the company’s IPO and I will not be selling it anytime soon.

Each year around the holidays I head North to Washington State to hibernate for a few weeks with my parents at their house, reflect on what I’ve been doing with my life, read, gamble at the reservation casino, drink and snuggle by the fire. This past winter I decided, after a few glasses of wine, to drive my Twitter followers a little crazy. I had a lot of ideas I wanted to share, 140 characters weren’t enough to express what I wanted to say and I was too lazy to blog.

Soon, Marc Andreessen and I crossed paths (he had just gotten active on Twitter)… and he started tweetstorming too!

I got some positive feedback, and kept going:

There were questions of ettiquette for kicking off a new tweetstorm:

And some tweetstorms inspired response storms, which was really cool:

Other cool things happened, including talking to the Twitter team about their timelines feature (something you can only use through the API right now)…

And other things… mostly just new friendships started and great conversations…

It even resulted in an offer to turn one tweetstorm into a book (TBD)!

I am pretty sure I did *not* invent tweetstorming (it actually has a different meaning, primarily used by activists in the past to harass brands online) but the tweetstorm — much like the hashtag, which was created by my friend Chris — is why Twitter is awesome.

On Twitter, users figure out the features and the interface for their conversations.