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    Tweetstorms, Hashtags, and Why User-Invented “Features” Keep Me Long on Twitter

    Full Disclosure: I bought Twitter stock in the company’s IPO and I will not be selling it anytime soon. Each year around the holidays I head North to Washington State to hibernate for a few weeks with my parents at their house, reflect on what I’ve been doing with my life, read, gamble at the reservation casino, drink and snuggle by the fire. This past winter I decided, after a few glasses of wine, to drive my Twitter followers a little crazy. I had a lot of ideas I wanted to share, 140 characters weren’t enough to express what I wanted to say and I was too lazy to blog.…

  • Posts

    Introducing Mattermark, the Deal Intelligence Company

    The year we suspended disbelief long enough to find a frighteningly ambitious startup idea. From “TechCrunch Killer” to “Bloomberg for Startups” and beyond… Part of my job as an early stage CEO is to protect my company from being put into a box too early. Leaving us unsorted makes investors, customers and even employees a bit uncomfortable. It’s human nature to categorize things, to crave the efficiency of communicating, “Mattermark is XYZ for ABC.” It feels safe and socially correct, intellectually digestible, rational. But those motivations aren’t what drive category defining innovation, and making decisions for the sake of ease is always a big red flag to me. Don’t get me…

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    My Fantasy VC Portfolio

    I build software to help venture capitalists source deals, here are the ones I wish I had done Over the past few years I’ve made a handful of personal angel investments in founders who I think are incredible, and I am proud to be a small part of InternMatch (Andrew and Nathan), Bitnami (Erica and Daniel), LE TOTE(Rakesh and Brett) and Estimote (Jakub, Lukasz and Rafal). I have two themes I am passionate about: Software Developer Productivity (Bitnami & Estimote) Actualizing Ourselves as “Grown Ups” (Internmatch and LE TOTE) Both themes come from my own experiences, as a software developer / developer marketing for Twilio and as a 20-something making my way…

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    Mattermark Wasn’t a Pivot

    We completely started over, here’s what happened. After shutting down our previous product I was depressed, disillusioned with consumer tech, and definitely had blood in my mouth. I took the huge chip on my shoulder on a mission: for 30 days I would write a post every day, starting with our own post-mortem. I wanted to talk about things no one else was saying in Silicon Valley, like which VCs were wasting founders’ time, or how much revenue Tumblr actually had leading up to being acquired by Yahoo. I scored a couple“scooplets” and seriously considered never going out in public again. Maybe I’d just sit in my apartment and write…

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    Measuring Startup & VC Performance – Everyday is Another Chance to Turn It All Around

    Today I wrote about some potential methods for benchmarking startup investors, and on a call with a client this afternoon I was asked how I handle the inevitable pushback from investors who aren’t in the top 10 of the list. This the same question I regularly face regarding our approach to assigning scores to startups and the pushback I receive there is similar. My answer right now is simple: this is not predictive. While this frustrating from a data science perspective, not to mention as an investor (who doesn’t want to predict the next Facebook or Twitter!?) it is heartening as a founder — because every day is another chance…

  • Posts

    Focus

    Wow. My last post was in August. I’m proud to say I’m still doing the same thing. As with most of my journals, I don’t usually write much when things are going exceptionally well in my life. For more writing on startups definitely check out the blog on Mattermark and subscribe to our newsletter.

  • Posts

    Embracing the Incrementality Mentality

    We’ve all heard that line about the 10 year “overnight” successes. A friend* recently told me a key metric of his company was growing 4% week-over-week. Actually, he related with some dismay that it was only growing at 4%, and he was looking to build another product to make their company more attractive for raising the next round of funding. I was shocked. The base number that this 4% growth is accumulating on top of is in the billions, without much marketing or distribution yet. They found a problem many people had, solved it elegantly, and then forgot to tell those people about it. Instead of doubling down on something…

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    First Week Using the Jawbone UP Wristband

    I received a Jawbone UP wristband last week as a gift, and it is the first quantified self device I’ve used. Before the UP I would sporadically track my exercise and food with the My Fitness Pal iPhone app, but the UP wristband has taken it to another level with mostly passive monitoring of my activity. The only things I can optionally add in myself are my food and my mood. As a woman in her late twenties and a startup person I’m generally more focused on my career and spending time with my friends and family than on my health, and so it comes as no surprise I have…