In December 2012 The Fancy quietly filed a funding event for $6M, which appears to have gone unreported by the press. Today in a regulatory filing they revised that amount to $15M, bringing total reported funding to just shy of $60 Million.
This investment comes on the heels of $26.4M raised in October 2012 from American Express and a slew of well-known names including Jack Dorsey and Chris Hughes.
Yesterday the company claimed on Twitter that just shy of 100K signups in a single day:
Hello to the 98,365 of you who joined registered with us today twitter.com/thefancy/statuâ€¦
— Fancy (@thefancy) April 30, 2013
And it looks like they’ve been keeping track of their growth rate publicly for awhile now:
Hello to each and every one of the 81,317 new people who signed up with us today!
— Fancy (@thefancy) April 25, 2013
hello to all 70,000 new people who signed up today for fancy.. a new record for us!
— Fancy (@thefancy) April 24, 2013
to the 57,000 users who signed up yesterday… welcome!
— Fancy (@thefancy) April 14, 2013
Hello to the 51,000 new fancy users who signed up today!
— Fancy (@thefancy) March 29, 2013
We had over 7 million unique visitors across all platforms last month!
— Fancy (@thefancy) February 1, 2013
And a little bit of revenue data, too:
Thank you all for spending over $133,000 with us yesterday!
— Fancy (@thefancy) November 27, 2012
thank you all for spending over $100,000 with us today. big milestone for us
— Fancy (@thefancy) November 24, 2012
According to Alexa The Fancy has seen a steady increase in it’s share of global web traffic with a sizable bump measured at +46% in the past 7 days: