1 May 2013, 10:03am
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Ken Lerer’s NowThis Media Raises $4.8M

According to a regularly filing NowThis Media has raised $4M in additional funding. The company previously raised $5M under the name DailyPlanet Nework in April 2012 and its founder Ken Lerer is famously the cofounder and former Chairman of Huffington Post.

The company runs the social news site NowThis News, which appears to be staffed with a huge number of experienced writers and journalists. I was surprised I had never heard of the site before, but according to Alexa it has not yet broken into the top 100,000 websites worldwide. Lerer will be on stage today at TechCrunch Disrupt today in New York, so it is possible those attending will learn more about his plans.

To give you a sense of how much traffic that is, see this comparison. DanielleMorrill.com does roughly 100k visits per month. The site is primarily a video network though, so it is possible that driving the traffic to the property itself is less important than doing distribution deals like this one announced with The Atlantic in March.

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So funny, I sat on a panel with a guy from NowThisNews a few weeks back and had the exact same reaction: this looks cool, but how had I NEVER heard of it? And I live in NYC and know a lot of media types.

It’s interesting, their site really doesn’t make it look like they produce the video themselves. Much more like its aggregated…also, they host the video themselves, which means that they are getting all the traffic even if its distributed.

But you are absolutely right that Alexa has no way to track that (as far as I know), which really just speaks to the fact that its hard to get a super accurate picture for some businesses.

[...] says NowThisNews is still talking to some strategic investors about kicking in a bit more. Danielle Morrill noted the new round earlier this [...]

[...] says NowThisNews is still talking to some strategic investors about kicking in a bit more. Danielle Morrill noted the new round earlier this [...]

[...] says NowThisNews is still talking to some strategic investors about kicking in a bit more. Danielle Morrill noted the new round earlier this [...]

[...] says NowThisNews is still talking to some strategic investors about kicking in a bit more. Danielle Morrill noted the new round earlier this [...]

[...] says NowThisNews is still talking to some strategic investors about kicking in a bit more. Danielle Morrill noted the new round earlier this [...]

[...] says NowThisNews is still talking to some strategic investors about kicking in a bit more. Danielle Morrill noted the new round earlier this [...]

[...] says NowThisNews is still talking to some strategic investors about kicking in a bit more. Danielle Morrill noted the new round earlier this [...]

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