Numbers in Action

If you haven’t heard, Referly is switching gears to avoid becoming a “Zombie Startup”, and we’ve already posted a high level summary of our metrics on the front page of our site. This post is part of my ongoing retrospective, which is helping me get some closure while we incubate our next direction as a company. Until 3 weeks ago I woke up early every day, eager to check our internal dashboard, Amazon Associates and Skimlinks and update a couple spreadsheets, set a goal or two for the day to…

Read More

Startup Gangnam Style PREVIEW TRAILER

Full length music video COMING SOON! Gangnam Startup Style Teaser from Fawaz Al-Matrouk on Vimeo. View more pictures and video stills here Huge thank you to so many people for helping us make this drunken post Demo Day idea into a reality! From a couple beers and a night of K-pop, to many practice sessions, to a Facebook group of over 350 helpful friends who let us crash a wedding at 111 Minna, film at the original Facebook house, visit the set of the upcoming Bravo reality series on Silicon…

Read More

Scaling Myself

One of things that excites me most about building Referly is that I am able to take figuring out the best method for acquiring customers to a whole new scale.  Instead of working as the head of marketing for a single company, I can now literally participate in the customer acquisition planning and execution of thousands. Referly API: Leverage Existing Users with Refer-a-Friend The most obvious use case for Referly is to set up a refer-a-friend program on a business website and encourage existing users to participate by sharing their…

Read More