• Posts,  Startups

    Project Decor Raises $5M for Social Home Decorating

    In a regulatory filing Project Decor revealed they have raised $5M in venture capital, which includes investment from Launch Capital. The company was founded in September 2011, and previously raised $1.6M in March 2012.

    Project Decor is cofounded by Andy Appelbaum, Cliff Sirlin, and Aaron Wallace. CEO Appelbaum is a well-known New York angel investor and cofounder of online food delivery service Seamless Web, and previously founded several companies alongside Sirlin. Project Decor aims to help people decorate their homes, and is part of a hot space lead by Houzz and Tastemaker. AngelList currently lists 88 home decor startups on their site.

    For their part Project Decor seems to be amassing a following, with more than 1,300 likes on their Facebook page and over 2,000 followers on Twitter. For a social shopping service building visibility and a community will be crucial, and we’ve added them to the Startup Index as one to watch.

  • Posts

    In Race to Be First on Tumblr Acquisition by Yahoo, Wall Street Journal Publishes Questionable Headline

    Update, Sunday May 19, 2013 @ 6:21pm: Some readers mentioned that they thought they’d read somewhere that Tumblr’s board had already approved the sale, but with hundreds of Tumblr news stories over the past few days we were struggling to track down a link where that was actually published. Now we have that post. Jeff Bercovici wrote at Forbes yesterday that he independently confirmed “Tumblr’s board, which includes representatives from Union Square Ventures, Spark Capital and Sequoia Capital, has already voted to approve Yahoo’s offer.”

    The Wall Street Journal headline this morning reads href=”http://online.wsj.com/article/SB10001424127887324787004578493130789235150.html”>”Yahoo to Buy Tumblr for $1.1 Billion”, but last I checked the purchase of a company requires the consent of both sides. The same story reads:

    “It wasn’t immediately clear whether Tumblr’s board had also approved the deal.”

    I realize that it is highly likely at this point that Tumblr intended to do this deal (and readers point out they probably already have a letter of intent to be sold), but how can publishing this headline be considered legit without confirmation from a source? Couldn’t this even have a material impact on $YHOO stock price in the morning? Reporting the deal as fact when it is unconfirmed seems wrong… but now even the New Yorks Times is running with the story, so it must be true right?

    I’ll take this to mean they have sources speaking on background but can’t confirm anything. AllThingsD is widely known to always have the inside scoop on what’s going on at Yahoo

    Why This Matters

    The biggest issue here is that WSJ is a massively reputable news source, and this headline has lead to lazy journalism on the part of many other outlets who appear to have mostly copy/pasted the existing story and conveniently missed the part where Tumblr hasn’t confirmed. The public who aren’t watching closely will simply take these headlines at face value, after all they’re busy and this is all entertainment anyway so who cares if we bend the truth right?

    Geekwire changed their headline to “buying”, but this tweet captures the original headline:

  • Posts,  Startups

    The $3B+ Exit Tumblr Could Have Had

    It’s all over the news, Yahoo! is in talks to acquire Tumblr. The popular blogging platform, which was founded in New York in 2007, has just a few months of cash left and hasn’t successfully monetized their platform fast enough to cover costs.

    To date investors have put $125M into the company, most recently infusing it with $85M more in September 2011 at a valuation of over $800M.

    According to Forbes Tumblr is targeting $100M revenue in 2013 but, according to sources I spoke to who are familiar with the company, actual Q1 revenue growth was flat and Tumblr is on track to do only $15M in revenue this year.

    The company started selling ads in May 2012 and revenue was reported at $13M for the year. Tumblr’s source of advertising revenue is the logged in user “dashboard” where sponsored posts are displayed in the sidebar via Tumblr Radar, while recommended posts are injected directly into the feed by Tumblr Spotlight..

    Tumblr claims 120M+ daily impressions on Tumblr Radar, which equals 3.6B+ monthly impressions. Assuming $10 – 20 RPM (revenue per thousand impressions), which is within the normal range for premium brand advertising, the total revenue opportunity for Q1 was $108 – 216M. Based on this calculation, at an annual run rate of $15M ($3.75M quarterly revenue) Tumblr is selling 1-4% of its total monthly inventory. If you think about this operationally it sounds reasonable, as the company is just beginning to ramp its ad sales.

    This analysis rests on the assumption that Tumblr advertising will command premium brand advertising prices. If not, RPMs in the $3 – $9 would be more realistic and you could reduce all the values in these calculations accordingly.

    Tumblr may also be enticing early advertisers by selling inventory for a fraction of the price it eventually hopes to charge. At $1 RPM $3.75M in revenue would have paid for 30% of the available impressions, and in order to sell 100% of its inventory in Q1 Tumblr’s average RPM would have had to drop to $0.35. Compared to Reddit advertising, which offers $0.75 CPM, and sub-$1 rates for Tumblr CPMs sound plausible.

    Red Flags

    There were signals of a possible revenue ramp miss in the first quarter of 2013 with the resignation of Rick Webb, who was brought on board just 10 months earlier to focus on revenue growth and work closely with Tumblr CEO David Karp. He is the latest in a string of senior executive departures characterized by Beta Beat as a “leadership vaccuum”.

    The shutdown of Tumblr Storyboard in early April was another worrying signal. The project was touted as a “journalism experiment” but was more likely an experiment in figuring out how to work with brands to create effective content marketing on Tumblr’s advertising platform. The production value of the content and high profile editorial team likely cost the company millions but ultimately it “didn’t work” according to Karp.

    The Initial Offer

    The initial offer from Yahoo! is $1.1B in cash, but according to TechCrunch it may not be accepted:

    “Tumblr employees feel that Yahoo’s $1.1 billion offer is “too low” and view it as “only a first offer,” according to sources close to acquisition talks.” – TechCrunch

    Employees’ opinions aside, the lack of cash on hand and lack of trust in leadership to hit revenue milestones are likely having a negative impact on Tumblr’s negotiating position, which is probably contributing to what some consider a “lowball” offer.

    When it comes to setting the price, rumors that and Facebook and Microsoft are waiting in the wings to make an offer could produce a competitive bidding situation that will make up for the valuation gap left behind by questionable business results.

    Setting the Purchase Price

    In an acquisition the purchase the price is usually set as a multiple of existing revenue or expected near-term revenue. For media companies a 10x multiple on revenue is quite steep Edit: but does happen (AOL paid $315M for Huffington Post, which exited with $30M in revenue), and with only $15M of revenue in 2013 that would put a Tumblr acquisition price tag at just $150M.

    My first reaction was that Yahoo! or whoever else was involved in the acquisition talks was about to massively over pay. But Yahoo! isn’t stupid, so what’s going on here? Clearly this is about expected value, not actual revenue. If Tumblr were to hit their own stated $100M revenue target a 10x outcome would be $1B – but employees are saying this is a lowball offer. Why?

    Looking at our numbers from earlier, at $10 – 20 RPM and 3.6B dashboard impressions a month (and growing) the annual revenue potential for Tumblr ranges $432M – $1.44B.

    Viewing the $1.1B offer from Yahoo! through this lense, it is 2.5 multiple of the low end of the expected revenue range. An acquisition at the high end of the range with a 2.5x multiplier would be $3.6B, and realistically if the company was crushing it on ad sales the multiple could be even higher.

    Why sell a company with such a substantial revenue opportunity on the low end of the range?

    Pencils Down, Time’s Up

    While employees hold onto the hope that the company will be valued on it’s ability to drive billions in revenue, the reality is that Tumblr didn’t pull it off in time. The vast majority of that potential was not realized in time.

    It wouldn’t be a problem that Tumblr is lagging in revenue production if the board felt the odds of the company capturing this expected value were good, and that was probably the thinking when they invested $85M in 2011.

    Two years later it looks like the CEO who famously quipped to the L.A. Times “we’re pretty opposed to advertising, it really turns our stomachs” may have hesitated to monetize too long, and investor patience seems to have run out.

    The path to keep the company independent would probably involve finding a replacement CEO, or at the very least hiring a COO to be Tumblr’s own version of Sheryl Sandberg and drive the company aggressively toward revenue. It would also mean raising a boatload more cash at significant dilution to everyone involved, cutting expenses, and buckling down to operate like a serious business generating meaningful ad sales revenues in the next 18 months.


    In choosing to sell the company and hand Tumblr over to a professional management team with a track record for monetization through media properties, the board is implying that they do not feel putting more money into the company would enable the management team to achieve a better outcome in a reasonable amount of time. Investors who participated at the $800M valuation are probably welcoming the prospect of a $1.1B exit in cash – assuming some liquidation preferences were put in place they’ll get their customary 2x-3x late stage return, and the deal won’t negatively impact their respective fund’s overall IRR.

    Selling now may also allow David Karp to remain in a leadership position at Yahoo! where he can continue his work to revolutionize advertising – maybe even leading Yahoo! to a more competitive position vs. Google for brand advertising and giving them a reason to drop the underperforming partnership with Microsoft in the long term. And if things don’t work out with Karp Yahoo! doesn’t seem to have any problem firing acquired founders who no longer fit with the company’s plans.

    In the end Tumblr won’t see a bigger exit because they didn’t prove they could monetize their massive traffic before time (and money) ran out.

    This article was quoted in: New York Post, Valleywag, and Mashable

  • Posts

    FrogDice, Whoozat, Skyword, AbilTo, Privlo, EnglishHelper, Variable Technologies & Intradiem Raise New Funding

    Every day dozens of companies file their funding rounds with the SEC, but often these stories go uncovered by the mainstream tech press until they receive a pitch. These filings are public, and often quite interesting if you’re willing to dig into the names of the directors to see what’s cooking. Many of these companies are based outside of Silicon Valley and don’t build consumer tech – placing it outside of the editorial focus of many tech publications.

    Check out the companies whose funding has come across the wire so far today:

    Kentucky-Based Frogdice Games Raises $576K for Online RPGS, Virtual Worlds, and Casual Games [Source: SEC Filing] The company has been around since 1996, and is lead by Michael Hartman. Titles include Coin ‘n Carry, Threshold RPG, Primordiax, Tower of Elements, and Dungeon of Elements. Investors in the round were not disclosed.

    Chicago-Based Whoozat Raises $750K to Connect Social Affinity Groups. [Source: SEC Filing] The company is founded by Curt Conklin and investors in this round include Brill Street + Co founder Nancy Lerner Frej and former Ameritrade COO and Nebraska Senate nominee Peter Ricketts. The website currently says coming soon Summer 2013.

    Skyword Raises $6.7M in Venture Funding. [Source: SEC Filing]
    Skyword was formerly Gather.com (their site now times out and Twitter account has been deleted), which raised over $27M from 2004 to 2010, and the core leadership team remains the same. Between the two companies they have taken over $40M in investment.

    AbilTo Raises $1.5M from Liam Donohue at 406 Ventures to Build Behavioral Health Programs for Adults Making Life Transitions. [Source: SEC Filing] The company is based in New York and founded by Michael Laskoff. The company announced a $3M Series A earlier this week lead by 406 Ventures, and the $1.5M in this filing is their portion of the capital committed.

    Privlo, the Public Marketplace for Real Estate Loans, Raises $2.1M from QED Investors. [Source: SEC Filing]

    English Helper Raises $750K More in Seed Funding, Bringing Total Funding to $1.3M for the Language Learning Startup. [Source: SEC Filing]

    Variable Technologies, Creators of the Node Sensor Platform, Raised $2M. [Source: SEC Filing] To learn more check out this article in BusinessWeek, explaining how George Yu is building a sensor to measure anything.

    Knowlagent Rebrands as Intradiem, Raises $1M for Call Center Management Tools. [Source: SEC Filing]
  • Posts,  Startups

    Past Performance is No Guarantee of Future Results

    Past performance does not guarantee future results for startups, venture capitalists, accelerator programs, the media, individual founders, or any other part of the startup ecosystem.
    On the mission to see into the future, there is a tendency to over value the information and lessons of the past. With 20/20 hindsight it seems obvious that things would turn out the way they have. Cell phones? Computers? “If I had been alive back in the 1950s I so would have called that,” you say. Television? Telephone? Automobiles? “Obviously I would have been first in line to get mine!”

    But would you have? Really? Massive changes in how we build things, operate our companies and think about technology have often taken place gradually, and met plenty of resistance along the way. Even visionaries miss great things all the time, just look at the Bessemer Venture Partners anti-portfolio, read Dustin Curtis’ “What a Stupid Idea” reflecting on early looks at Pinterest and Vine, or the long list of VCs who didn’t invest in Facebook early on but then made a late stage play to add the Facebook logo in their portfolio.

    Echoes From the Past

    Limited partners (LPs) complain that their venture capital investments haven’t had returns that were as good as in the 90s. Venture capitalists complain that companies founded today aren’t as innovative as they used to be or that valuations are higher than they used to be. And the press? Writers who have never been anything remotely close to entrepreneurs will continue to bitch about everything.

    “Company ABC would never do that” – says who, Company ABC is like 4 years old? “I’m not a sales guy” – you’re a 22 year old computer science graduate, you’re not really anything yet! “Startups who tried that in the 90s totally bombed” – yeah well it is 2013 now, might be time for another go. “I wish we could invest, but founders who fit our profile have computer science degrees” – your profile is 20 years old, the Internet has gotten a lot more programmable since you were in school.

    Fighting for the Future

    Listening to these complaints and excuses for not doing something (e.g. changing strategy, trying sales, trying a model that previously failed, investing despite lack of founder credentials) is like hearing parents complain that the kids’ music is too loud, and rock was so much better in their day. And the worst part is that they try to dress all this up as some version of “pattern matching”, which is the one of those terms you can throw out to make people nod and stop arguing with you. One of these days I’d like to jump up from the boardroom table and shout, “screw your pattern matching, I saw the results and I don’t believe you!” just to see what happens.

    Boardroom fantasies aside, people who are really great at pattern matching don’t get distracted by inessential details like what founders are wearing on 2nd street this week, what kind of parties they throw, the alma mater of the software engineering team, what Dave McClure said at a conference, or even whether the company is raising at a $5M or $12M pre-money valuation out of Y Combinator this batch. These are things that might matter for a moment in time, but quickly fade into the past. What matters most is trying to understand how a combination of past knowledge combined with present action will ultimately generate a favorable result.

    Fight for the future, or get out of the way.

    P.S. I’m not claiming I am some great visionary, but I’ve been placing some bets so we’ll see in 10 years or so.

    Image credit: Bioepherma

  • Posts,  Startup Index

    New 500 Startups Batch Announced. Who Has the Most Momentum?

    500 Startups announced the non-stealth participants in their current batch today in a TechCrunch article, and while they’ve kindly put them in alphabetical order… you probably know by now that’s not how I roll.

    I’ve been tracking many of these companies for awhile now and will certainly start tracking those I missed. It will be interesting to see how this rank and momentum scores at the beginning of the program compare to the end of the program.

    Are you a future investor, employee or customer for these companies? Get on it.

    My advise to the startups looking to increase their score? Every day we hustlin’ #500strong

    Full Disclosure: I am a 500 Startups mentor. I haven’t written a full ethics statement for this blog but this is my rule of thumb: no free equity/options. I make investments from time to time, you can see them on my AngelList profile.

  • Startups

    New York Startup Index: 500+ Companies Ranked by Momentum

    This is the Startup Index series, an ongoing effort to measure the momentum of startup companies using external signals. It is calculated based on weighted factors such as web traffic, social media share of voice, inbound links, etc. I usually add some music, to make cruising a spreadsheet a little more fun. Enjoy!

    The Startup Index is inspired by the Seattle 2.0 Index, which Marcelo Calbucci produced each month to create a leaderboard for local startups and it is now the basis for the Geekwire 200 in Seattle. But why stop at Seattle? There are many so many startup communities around the world, and today I’ve applied our algorithm to 533 startups from New York that we’re currently tracking. Check them out, see who’s on top and how they’ve been trending this past week, and as always let me know if there are companies I’ve missed and I’ll get them added.

  • Posts,  Startups

    Funding Rundown: SureDone, Bleachers, Perspecsys, Zoove, LearnSprout & Mutualink Raised New Funding Today

    One great source for stories about private companies in the U.S. are the SEC filings of REG D forms. These forms are filed by companies who have completed or are in the process of raising funding. They are not required for many companies, but you’d probably be surprised to learn how many interesting companies are raising money and not being covered by the tech news media. I pull together the most interesting ones through the day, some get their own story and others make it into the roundup.

    Do you have a startup that recently raised, or a tip about a company I should cover? Drop me a note at morrilldanielle (at) gmail.

    suredone-logoSureDone Raises $416K from NY Angels for Multichannel Ecommerce Management Solution, Edward Tolson Joins BoardOther investors include Philip Grieshaber, Jeffrey Silverman, Sacha Levy and Leo Wang. [Source: SEC Filing]

    bleachers-gobleachers-logoBleachers Raises $1M from Angels for Video Sharing Geared Towards Parents & Kids — The founding team includes co-CEOs Sam Klein and Frank Jordan as well as Emily Mommsen (CFO). [Source: SEC Filing]
    perspecsys-logoPerspecsys Raises $9.8M Series B for Cloud Data Protection (FinSMEs reports $12M) [Source: SEC Filing]
    zoove-logo-starstarZoove Raises $15.3M Venture Round for It’s Star Star Vanity Numbers Service — Converts Promissory Notes [Source: SEC filing]
    learnsprout-logoImagine K-12 Graduate LearnSprout Raises $2.7M from Formation 8 for Education APIs — The company launched in July 2011 and is also backed by Andreessen Horowitz. [Source: SEC Filing]
    mutualink-logoMutualink Raises $2.3M for Realtime Communications Platform Used by NATO Special Ops — The company’s advisory board includes retired four-star U.S. Army General Barry McCaffrey, General Wesley K. Clark who was a former U.S. presidential candidate, The Honorable Tom Ridge – former first U.S. Secretary of Homeland Security, Ronald E. Brooks – Captain of the San Mateo County California Sheriff’s Department, andd Frank E. Rodgers – former Deputy Superintendent of the New Jersey State Police. [Source: SEC Filing]
  • Posts,  Startups

    Dreamhost Spinout InkTank Storage Raises $13.4M for Ceph Support & Services

    In a regulatory filing today it was revealed that InkTank Storage, the creators of Ceph, have raised $13.4 million in venture funding to continue building their support and services business enabling customers to implement Ceph infrastrucutre. The company is backed by New Dream Network.

    Ceph is a massively scalable open source storage system which is operated on-premise by companies who want to essentially build the equivalent of Amazon S3 (but run in-house) and provides object, block, and file storage. Businesses deploy Ceph to their existing commodity on-premise hardware and scale out their storage as needed. While S3 is probably the easiest solution right off the shelf for startups and other small technology companies, companies with specific security needs and those with on premise architecture are welcoming this open source alternative. As one developer put it, “unless you know you need it you probably don’t, yet.”

    The company was cofounded and launched in May 2012 by several of the original open source Ceph authors including Sage Weil, who serves as CEO & Chief Architect of InkTank and was formerly cofounder of Dreamhost. InkTank also boasts Dreamhost as a featured customer, where they power the DreamObjects scalable object storage service.

    At OpeStack Summit last month GigaOm’s Barb Darrow indicated that “Ceph is hot, hot, hot”. According to her post:

    Based on an informal poll of speakers and attendees, Ceph storage is where it’s at. The Swift storage system? Not so hot. Best Buy moved from Gluster to Ceph because of the latter’s self-healing capabilities. Ceph offers object and block storage all in one integrated product while Swift handles object storage only. Mirantis EVP Boris Renski said Swift, which comes out of Rackspace, has lots of production installs, but Ceph is viewed as having a more “elegant” architecture. “Unlike Swift, you can use Ceph as the backend for both object and block.” Also, because of a better algorithm for handling data replication, it can promise better scaling, he said, although Mirantis has not fully tested that out yet.

    The VAR Guy (a great blog btw if you are just getting into reading about enterprise tech) covered Cuttlefish, the latest release of Ceph, noting that InkTank has been developing impressive channel partners in the past year:

    That update, combined with the close relationships Inktank has forged with other big-name partners including SUSE, Canonical and Dell, promises to raise Ceph’s profile within the channel even further, and cement its key role in open-source Big Data computing. That’s a lot of momentum for a storage platform that essentially had no commercial presence at all until about a year ago. We’ll stay tuned as Ceph and Inktank continue to move forward.

    An air of inevitability forming around Ceph and InkTank. Watch this space.

    To learn more I recommend this talk from OSCON by Ross Turk:

  • Posts

    Loki Studios, Maker of Location-Aware Mobile Games, Acquired by Yahoo!

    Loki Studios, makers of the location-aware mobile game Geomon, has been acquired by Yahoo! according to an announcement on their website.

    The company was cofounded by Ivan Lee, Chris Meill, and Brian Laub and the goodbye note is also signed by Marco, Sam, Gene and Bart. It looks like the 7 person team will join Yahoo’s mobile team. Notably Jessica Lee, the companies UI designer, does not appear to be included in the note so it is unclear whether she will be part of the acquisition.

    The Geomon game, their first and only title, was free to download but makes money when users make in-app purchases to improve their characters and purchase other premium experiences. Sources familiar with the company say they had roughly 300,000 users signed up. According to AppData they last shipped an update to the iOS app in July 2012.

    Yahoo! has been on a tear with small talent acquisitions this year so far, and PandoDaily’s Erin Griffith wrote a piece titled “Can’t raise a Series A? Just sell yourself to Yahoo” suggesting that many small teams unable to survive the Series A crunch might find safe harbor there. The article goes on to describe common characteristics of companies acquihired by Yahoo!:

    Her targets all generally fit the profile of a Series A crunched startup (though obviously I can’t speculate on each of their exact options when they sold). For starters, none has raised a Series A round. Most had accumulated seed funds in the form of a “party round” with long lists of angel investors but no lead investor. All are consumer-facing. None had experienced any truly notable traction before the deal. (Astrid seems to have been the biggest with 4 million users.) Only one or two had a clear path to revenue. All were well-designed by talented teams of fewer than 10 employees. None of their products were particularly revolutionary or even unique in their categories. All of them were shut down and folded into Yahoo’s offerings upon acquisition with hardly a peep of outrage from their users.

    Other acquisitions by Yahoo! this year include Stamped, ONtheAir, Snipt.it, Jybe, Summly, Astrid, Milewise, and GoPollGo.

    Read the full announcement:

    Loki Studios Acquired by Yahoo!