• Posts

    Celebrities Who Treat Twitter Like Broadcasting Medium Miss the Point

    I form first impressions very fast, and since I make a lot of friends through Twitter I’ve figured out some different ways of evaluating their profile to make some generalizations about who they talk to, how engaged they are with people, and what they’re interested in.  It’s much faster to read someone’s last 100 tweets than to read their last 10 blog posts.  One thing I look at is the ratio of followers to following.  The reason is that I’ve discovered there is a balance between the two – if someone is following too many people (far more than are following them) then they are likely a spammer.  Twitter controls…

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    Social Media Begins with Listening, Not Branding

    Warning: bit of a rant. I just opened my weekly email from Biznik, letting me know about business events in my neck of the woods, and was confronted with this: What’s the problem with this?  Well, for one the use of “Any social media expert” kind of baffles me — since they are few and far between.  By I digress.  The problem with this approach is that it puts branding and SEO at the fore and in focus, completely confusing how people need to come into social media if they want to be engaging, successful, learn, and teach.  I hate to use the dreaded buzzword, but “authenticity” comes from doing…

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    Neophilia

    Last night I stopped by the Valleywag mixer, which was geared towards PR and Media types, at Apartment 24.  I was curious to meet Owen Thomas, and understand what he was trying to accomplish by bringing together flaks for a no-host bar (heh).  If you don’t know, Valleywag is the Silicon Valley tech gossip rag that everyone claims to hate but reads anyway.  Recently merged with Gawker Media, it takes a decidedly “New York attitude” towards gossip, publishing juicy tidbits that you might expect to find on Page Six.  The publication is both a boon and  a nightmare to PR professionals. Trending Toward Neophilia? Owen talked for about 20 minutes…

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    Impressive Twitter.com Traffic in March

    I was screwing around on Compete.com tonight, looking at the traffic of some of my favorite websites, and thought “oh yeah – I should look at Twitter”. As those of you familiar with Twitter know, there are TONS of ways to update the 140 character communication service without actually visiting the site.  From desktop applications like TweetDeck to mobile phone applications, to SMS, etc. you can keep your friends and followers apprised of what has your attention now (or “what are you doing?” if you’re more traditional). As Jeff Segal, over at breakingviews.com wrote (in an article that ended up on Fortune!), “8 million users can’t be wrong.  If only…

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    Startup Weekend SF or Bust!

    I started out at Startup Weekend feeling very non-committal about everything. Would I be in town on Sunday for the presentations? Did I have the energy or motivation to get something done over the weekend? On Friday night, I didn’t know. After the ideas were pitched I talked to a lot of people looking to start projects, figuring that even if I couldn’t join a group I could at least lend my vote of confidence to any ideas that sounded worthwhile. The SnoozeMail team caught my attention, and I had a wide-ranging conversation with Al Abut about use cases, and I even reminisced about some of the features I had…

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    This Disappearing World – David Gray

    I heard it’s snowing a bit back at home (again!).  I love this song, it captures a sort of restful melancholy that I feel as I reflect on where I’ll be living and what I’ll be leaving behind when I leave Seattle. Take a listen here: http://www.ilike.com/artist/David+Gray/track/Disappearing+World DISAPPEARING WORLD Slowly the truth is loading I’m weighted down with love Snow lying deep and even Strung out and dreaming of Night falling on the city Quite something to behold Don’t it just look so pretty This disappearing world They’re threading hope like fire Down through the desperate blood Down through the trailing wire Into the leafless wood Night falling on the…

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    Kevin Is Leaving Microsoft

    I’m so proud of my husband, he’s finally quit his job at Microsoft and is already looking for new opportunities from Beijing.  He’ll be back in the U.S. in late April and then the job search will become full blown.  I can’t relate to what it is like to leave a company after being there for 10 years, but I know from our many private conversations on the subject that the decision was a challenging and emotionally complex one, that is the result of much soul searching and deep thought.  Here’s the announcement letter Kevin sent to his colleagues and professional contacts: With a mix of excitement and a bit…

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    Twitter Tools I Can’t Live Without

    Let’s face it, I’m on Twitter a lot. Between @DanielleMORRILL, @RafetheDog, @Twilio, and @Seattle20 I’ve got my hands full. You might think, because I’m on Twitter constantly, that I use a ton of tools. I’ve tried a lot, but only a handful of truly useful things have stuck. Tweetdeck A desktop application for publishing, shortening links, tracking terms, and grouping Twitter follows based on various things; for example I have a “Seattle startups” group and a “brands to learn from” group. I still do a lot of my Twitter publishing directly from the website, even with Tweetdeck. The only downside that I’ve found so far is that it doesn’t, to…

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    John Galt is Smiling

    TIA Daily tipped me off to a column by Caroline Baum at Bloomberg, which opens with the provocative sentence: “somewhere John Galt is smiling”.  Baum points out that the portion of Atlas Shrugged where the businessmen of the world walk away from their enterprises is still fiction — for now — and discusses the fact that government needs business, but business does not need government.  I couldn’t agree more.